Project A was founded in 2011 with the vision of helping women uninhibitedly shop for intimate wear

The project consists of the following detail –

Search Engine Marketing

Google ads

Push Notification

Facebook ads

SMS Marketing

Email Marketing

Marketing Plan

  • Worked on Zivame website, Android, IOS for changing the layout, Discount, and data analysis for website customers using google analytic and localytics Tool.
  • Worked on paid Campaign with a Monthly up to 2+ crore budget for paid ads with the team and generate daily 2x+ Revenue for the Zivame
  • Managing new acquisition and retention of customers across digital marketing channels (Google – Search, Display, App, Facebook) with digital Team
  • Identify trends and insights, and optimize spend and performance based on the insights for the SEO, SMS, SEM, and Facebook Campaign with Team
  • Tracking, reporting, and analyzing website analytic for PPC initiatives & Campaigns in terms of ROI
  • Worked with Tech team on SEO implementation by Agency for the Zivame On-page SEO Objective
  • Worked with On-Page & Off-Page SEO and help Zivame website to improve organic search results position on Google search engine
  • Hands-on experience of tools: MMP – Branch, Google Analytics, WebEngage, CMS, Webmaster Tool, Google shopping Tool, Google Tag Manager
  • Worked on Webengage Omni Channel Campaign Tool and Email journey for Android, Ios, and Web Notification
  • Handled Monthly Targeting 1+ crore msg for SMS Marketing Campaign by using Vodafone Idea Portal and get 1.7x ROI for the Zivame
  • Worked on Megento, Mad-admin to change the banner, discount update, offer changes, and timer-strip on the Zivame website.
  • Worked on Excel Sheet to update Omin Channel Revenue – Facebook, Sem, Affiliate, Sms, Mailer, and other traffic Medium for the Zivame
  • Worked on Adobe Photoshop to modify the creative given by the Creative Team for the Notification, Mailer, and Website Banner
  • Worked on the website management with the help of CMS during the Sale, website layout change, and Offers period for operation management
  • Worked with agency team for Email Marketing and help Zivame website to improve in CTR, Impression, revenue, and Roi for the mailer

  • Tittle Digital marketing Operation - Executive
  • Skills : Digital Marketing
  • Category : Digital Marketing