Profile Summary - Digital Marketing Specialist
Resume
Experience
Zivame.com, Bengaluru as Digital Marketing Executive
(Nov'20 – March'22)- Worked on paid Campaign with a Monthly up to 1+ crore budget for paid ads with the team and generate daily 1.3x+ Revenue for the Zivame
- Managing new acquisition and retention of customers across digital marketing channels (Google – Search, Display, App, Facebook) with the digital Team
- Identify trends and insights, and optimize spend and performance based on the insights for the SEO, SMS, SEM, and Facebook Campaign with the Team
- Tracking, reporting, and analyzing website analytics for PPC initiatives & Campaigns in terms of ROI
- Worked with Tech team on SEO implementation by Agency for the Zivame On-page SEO Objective and help to the growth of up to 20% session per month
- Worked with On-Page & Off-Page SEO and help Zivame website to improve organic search results position on Google search engine
- Responsible for maintaining the Zivame website, M-site, and App (Android, IOS) – including offer & themes changes, stock updates, coupon creation
- Hands-on experience with tools: MMP – Branch, GA, WebEngage, CMS, Webmaster, Google shopping, Madmin, Magento, Jenkins, Zivame CMS, Netcore, Vilpower.
- Worked on Webengage Omni Channel Campaign Tool and Email journey for Android, Ios, and Web Notification
- Handled Monthly Targeting 2+ crore msg for SMS Marketing Campaign by using Vodafone Idea Portal and get 1.7x ROI for the Zivame
- Worked on Megento, Mad-admin to change the banner, discount update, offer changes, and timer-strip on the Zivame website.
- Worked on Excel Sheet to update Omin Channel Revenue – Facebook, Sem, Affiliate, Sms, Mailer, and other traffic Medium for the Zivame
- Worked on the website management with the help of CMS during the Sale, website layout change, and Offers period for operation management
- Worked on Email Marketing and help to improve CTR, Impression, revenue, and Roi for the mailer
- Data analytics to drive useful insights and convert them into actionable to optimize the Facebook and Google campaigns for better results.
- Handle Zivame youtube Channel and help to increase up to 46% VTR in terms of an organic and paid campaign
Test and Verification Solution, Bengaluru as Digital Marketing Analyst
(Sept’19 –Oct’ 20)- Prepared DM strategy for T&VS integrating Email marketing (increased sales by 16%), SMM and SEO (185% increase in CTR)
- Used Hootsuite tools to handle T&VS marketing activity on social media platforms and the CEO accounts (LinkedIn, Facebook, Twitter) which resulted in 40% increased engagement
- Improved organic search results position on Google search engine from 15.5 to 1st page
- Comprehensive Competitive Analysis of T&VS with their competitor by using paid tools such as Ahref, Semrush, and Alexa
- Drafted marketing plans to achieve success from the organized events
- Managed company website for maintenance and page creation on the WordPress platform
- Coordinated with multiple country HR heads primarily India and UK for job postings to be updated on the website
Jagluck Service Pvt Ltd, Bengaluru as Digital Marketing Specialist
(Dec’ 18 - Aug’ 19)- Maintained Strong social media presence across Twitter, Facebook, Linkedin which increased brand engagement by 33%
- Assisted 5 people as a marketing team leader in developing and implementing the marketing strategies
- Created helpful content for the website which gained 100+ natural backlinks without any outreach campaigns
- Designed 10+ Videos from Animato and 100+ posters for clients for the Promotion of their business online
- Generated 700+ Leads by using Organic and Paid Campaigns
- Improved organic search results position on Google search engine from 20.5 to page 3.1
- Worked on various client projects and got 5-9% CTR on SEO Project – Digitechmax, Businessea, Patentseo, Mailsmax, Social Media Marketing Project for Edoflip Education, Shubham Learning, etc
- Drafted an online marketing campaign which effectively increased followers by 3000+ and further enhanced brand awareness
- Worked on PPC campaign to sell software online with a budget of 30k and successfully got sales worth off 1 lakh INR
- Organized Facebook paid campaign to generate new leads with a Budget of 20k to sell software and produced 60k sales
Nirmal Sai Web Solutions Kolkata as a Digital Marketing Executive
(5th Nov ’17 - 5th Dec’ 18)- Worked on paid Campaign with a Monthly Budget up to 5 lakh budget for Paid Search & Paid Social
- Development and implementation of all paid search & paid social activity for clients in the USA region
- Organizing Paid campaigns for Google ads and Facebook ads for the company
- Worked on the various clients for SEO projects and was able to rank their a keyword on the 1st Page of SERP
- Organizing the Lead generation campaign for generating the 100+ lead
- Managing new acquisitions and retention of customers across digital marketing channels -SEM & Facebook
- Developed and implemented SEO strategies including creating SEO optimized content with long-tail keyword
Shanti Automobiles (Hero Motocorp), Korba as Sales Executive
(Jun’15 - Jun’16)- Achieved monthly and annual sales targets for Hero Motor Bikes
- Generated and converted leads by closing sales with effective customer acquisition techniques
- Attended trade exhibitions, conferences, and meetings to enhance awareness
- Administered documentation of Tax
- Invoice, Insurance, Registration of Vehicles in RTO
Resume
Education Background
Studied at Sri Sri University
2016 - 2018MBA in Marketing & Operations
Studied at Shri Shankaracharya College of Engineering and Technology
2011- 2015B.Tech in Electronic & Instrumentation
Studied at Class 12
2010 - 2011Completed Schooling from Kendriya Vidyalaya, Korba (C.G)
CERTIFICATIONS
- Pursuing – Programmatic ads, Google Ads, and Facebook Ads Course from the Streamlyn Academy
- Received certification in Digital Marketing for SEO, Google Ads, SMM from Digital Kora, Bengaluru
- Digital Marketing Certification 23 in 1 course from Udemy such as Branding, SEO, YouTube, and others
- Certification Course on ” LinkedIn growth hacking 5 days workshop” from Vaibhav Sisinty
- Completed Certification Course on Microsoft Excel– Advanced Excel Formulas & Functions from udemy
- Digital Marketing Certificate from Google for Google Search Ads, Google Display ads & Digital Sales
- SEO Semrush Toolkit Certificate from Semrush
- Achieved Google Ads – From Beginner to PRO Course from udemy
- Completed Adobe Photoshop CC: A Beginner to Advanced Photoshop Course from udemy
- Completed – 8 weeks of Performance Marketing Mentorship Camp with deepan Siddu & Ashwin from Growth School
Awards
- Received a one-time award from Jagluck Service as the Best Employee of the Years for 150% result oriented goal
- Got Appreciation from the CEO (Test and verification solution) for my digital marketing work
Hobbies
- Four years experience in equity derivative, future & commodity trading with proper technical analysis, price action, nse data analysis and candlestick pattern to understand the trend for getting a profitable trade
- Helping 7k digital inspiration people for digital marketing in my digital marketing telegram group
- Won school level competition in swimming & badminton