Profile Summary - Digital Marketing Specialist

Resume

Experience

  • Zivame.com, Bengaluru as Digital Marketing Executive

    (Nov'20 –Working)

    • Worked on paid Campaign with a Monthly up to 4+ crore budget for paid ads with the team and generate daily 2x+ Revenue for the Zivame
    • Managing new acquisition and retention of customers across digital marketing channels (Google – Search, Display, App, Facebook)
    • Identify trends and insights, and optimize spend and performance based on the insights for the SEO, SMS, SEM, and Facebook Campaign
    • Data analytics to derive useful insights and converting them into actionable to optimize the campaigns better
    • Hands-on experience of tools: MMP – Branch, Google Analytics, WebEngage, CMS.
    • Worked on Webengage Omni Channel Campaign Tool for Android, Ios, and Web Notification
    • Worked on SEO for Zivame and bring Zivame keywords to the top SERP page with the excellent improvement of organic search
    • Handle Monthly Targeting 3+ crore msg for SMS Marketing Campaign by using Vodafone Idea Portal and get 2.2x ROI for the Zivame
    • Worked on Megento, Mad-admin to change the banner, discount update, offer changes, and timer-strip on the Zivame website.
    • Daily working on Excel Sheet to update Omin Channel Revenue – Facebook, Sem, Affiliate, Sms, Mailer, and other traffic Medium for the Zivame
    • Worked on Adobe Photoshop to modify the creative given by the Creative Team for the Notification, Mailer, and Website banner
    • Worked on the website management with the help of CMS during the Sale and Offers period

  • Test and Verification Solution, Bengaluru as Digital Marketing Analyst

    (Sept’19 –Oct’ 20)

    • Prepared DM strategy for T&VS integrating Email marketing (increased sales by 16%), SMM and SEO (185% increase in CTR)
    • Used Hootsuite tools to handle T&VS marketing activity on social media platforms and the CEO accounts (LinkedIn, Facebook, Twitter) which resulted in 40% increased engagement
    • Improved organic search results position on Google search engine from 15.5 to 1st page
    • Comprehensive Competitive Analysis of T&VS with their competitor by using paid tools such as Ahref, Semrush, and Alexa
    • Drafted marketing plans to achieve success from the organized events
    • Managed company website for maintenance and page creation on the WordPress platform
    • Coordinated with multiple country HR heads primarily India and UK for job postings to be updated on the website

  • Jagluck Service Pvt Ltd, Bengaluru as Digital Marketing Specialist

    (Dec’ 18 - Aug’ 19)

    • Maintained Strong social media presence across Twitter, Facebook, Linkedin which increased brand engagement by 33%
    • Assisted 5 people as a marketing team leader in developing and implementing the marketing strategies
    • Created helpful content for the website which gained 100+ natural backlinks without any outreach campaigns
    • Designed 10+ Videos from Animato and 100+ posters for clients for the Promotion of their business online
    • Generated 700+ Leads by using Organic and Paid Campaigns
    • Improved organic search results position on Google search engine from 20.5 to page 3.1
    • Worked on various client projects and got 5-9% CTR on SEO Project – Digitechmax, Businessea, Patentseo, Mailsmax, Social Media Marketing Project for Edoflip Education, Shubham Learning, etc
    • Drafted an online marketing campaign which effectively increased followers by 3000+ and further enhanced brand awareness
    • Worked on PPC campaign to sell software online with a budget of 30k and successfully got sales worth off 1 lakh INR
    • Organized Facebook paid campaign to generate new leads with a Budget of 20k to sell software and produced 60k sales

  • Nirmal Sai Web Solutions Kolkata as a Digital Marketing Executive

    (5th Feb ’18 - 5th Dec’ 18)

    • Developed and implemented SEO strategies including creating SEO optimized content with long-tail keyword
    • Development and implementation of all paid search & paid social activity for clients in the USA region       
    • Organizing Paid campaign for Google ads and Facebook ads for the company    
    • Managing Sales of the company to help the company growth
    • Organising the Lead generation campaign for generating the 100+ lead

  • Shanti Automobiles (Hero Motocorp), Korba as Sales Executive

    (Jun’15 - Jun’16)

    • Achieved monthly and annual sales targets for Hero Motor Bikes
    • Generated and converted leads by closing sales with effective customer acquisition techniques
    • Attended trade exhibitions, conferences, and meetings to enhance awareness
    • Administered documentation of Tax
    • Invoice, Insurance, Registration of Vehicles in RTO

Resume

Education Background

  • Studied at Sri Sri University

    2016 - 2018

    MBA in Marketing & Operations

  • Studied at Shri Shankaracharya College of Engineering and Technology

    2011- 2015

    B.Tech in Electronic & Instrumentation

  • Studied at Class 12

    2010 - 2011

    Completed Schooling from Kendriya Vidyalaya, Korba (C.G)

CERTIFICATIONS

  • Received certification of Digital Marketing for SEO, Google Ads, SMM from Digital Kora, Bengaluru
  • Digital Marketing Certification 23 in 1 course from Udemy such as Branding, SEO, YouTube, and others
  • Certification Course on ” LinkedIn growth hacking 5 days workshop” from Vaibhav Sisinty
  • Completed Certification Course on advance MS EXCEL course from udemy
  • Digital Marketing Certificate from Google for Google Ads, Google Analytics & Digital Sales
  • SEO Semrush Toolkit Certificate from Semrush
  • Certified HTML5, CSS and Javascript crash course from udemy
  • Achieved Google Adwords beginner to advance course from udemy
  • Completed basic to professional Photoshop course from udemy
  • Completion of courses in Digital Marketing specialist, Marketing Tools: Social Media, Marketing on Facebook, Marketing on Instagram, Google Analytics Essential Training from Linkedin

Awards

  • Received a one-time award from Jagluck Service as the Best Employee of the Years for 150% result oriented goal
  • Got Appreciation from the CEO (Test and verification solution) for my digital marketing work

Hobbies

  • Four years experience in equity derivative, future & commodity trading with proper technical analysis, price action, nse data analysis and candlestick pattern to understand the trend for getting a profitable trade
  • Helping 7k digital inspiration people for digital marketing in my digital marketing telegram group
  • Won school level competition in swimming & badminton
Location

Bengaluru, India

Phone

+91 8770757692

Our Expertise

SEO | SMM | SEM